Getting to the Heart of the Matter
19th April 2017
|Getting to the Heart of the Matter |
Attracting the readers’ interestThe main audience for our value for money (VFM) reports – Members of Parliament, the media are busy people. If they are to read our reports we have to say something interesting – procedures or systems although important do not normally spark interest unless they have gone seriously wrong. What readers want to know is – what was achieved, what was the outcome, could it be achieved more cheaply, why did things go wrong, what could be done better.